Google review
“Strategy and implementation in the same person. In just a few hours, we refined the high-level positioning for my business AND got practical with tools I could implement the same day. Leads started flowing within weeks.”
For founders and growth leaders whose posts get comments and whose pipeline stays thin
Stop Running Your Pipeline Out Of A Notifications Tab
A free 8-part build. The 20 stages every lead moves through, the follow up cadence and the rules that stop it, and the one screen that tells you who to message today with the script already written. Nothing sends on its own.
Free PDF guide
The Setup
The machine that turns a LinkedIn comment into a booked call. 20 stages, the cadence and its stop rules, and the counter that caught my own numbers lying.
Styfinity
Free. Open source. No card. Unsubscribe with one click.
Limited monthly capacity. I run every session myself, one to one.
5.0 on Google£152M+in delivered profit across 100+ B2B businesses5.0on Google, every review a named business owner
£152M+ in delivered profit across 100+ B2B businesses
Brands worked with, including Tesco, Lidl, Evri, TNT Growth, Dialectica, AlphaInsights, PeopleRe, The Event Supplier Network, AssistFlow, Hudson Financial Solutions, Novature Solutions, GoDemand, BrightRiver, Cope, JL Dennis.
£152M+
in delivered profit across 100+ B2B businesses
5.0
on Google, every review a named business owner
30 min
the free session that finds what's actually broken
5.0 on Google
What clients say
Google review
“Learned so much, content wise and mindset wise. Josh didn’t just show me what to do, he rewired how I think about sales and marketing. The shift in approach changed everything about how we attract clients.”
Google review
“Helped me realise the full potential of my company. I was struggling to gain traction. Josh mapped out exactly where the revenue was hiding and built the systems to go get it.”
Google review
“Didn’t just give me a plan and disappear. I didn’t have a strong offer and leads were patchy. Josh helped me build an offer people actually want and set up a simple system to get leads coming in. It changed everything.”
Google review
“Just as invested in our success as we were. The guidance and time invested went far beyond what we paid. 3x profitability within a month, we’re now on a path we’re proud of.”
Google review
“I see a completely different future for the business now. Josh helped me shape a clear, compelling offer, take it to market, and set me up with leads. Without his support, I wouldn’t have won the client I did.”
A look inside
Inside The Setup
The stage machine: one dropdown is the only thing anyone ever touches, and the sheet works out the date, the due date, the next action and the exact message to paste. Every field you ask a human to fill in daily is a field that eventually gets filled in wrong (Part 2).
The rescue path for the biggest silent leak on LinkedIn. It will not let you message someone you are not connected to, so a one step call to action harvests a pile of comments you have no way to serve (Part 2).
The three beat opening DM, and why nothing is allowed to sit between the link and the question. An advice line and a polite preamble both got cut from mine, and the reply rate went up (Part 3).
The qualifier that looks like small talk and is actually a diagnostic. Three branches, cheap enough to answer in one word, and it tells you which part of their machine is broken before you ever get on a call (Part 3).
Why my own booked calls number said 21 a week when the real answer was about 3, the four separate bugs behind it, and the thing they had in common: every one of them failed in the flattering direction (Part 6).
The stop rules, and why you write them before you write a single follow up. A cadence with no hard stops is a machine for annoying people who already told you no (Part 4).
What’s inside
Tools you keep. Not tips you forget.
The Part Nobody Shows You
Everyone teaches the post. Almost nobody shows you the four days after it, when two hundred comments become two hundred small obligations and no system to carry them. The reach was never the problem.
The Stage Machine
Twenty stages in six groups, the ten visible columns and the six hidden ones that do the computing, and why the calculated fields are hidden rather than just tidy. Includes the outcome stages most people add far too late.
The Personalisation Layer
How a message gets personalised at volume without being written fresh each time. The magnet library, the keyword as the join, and the split between the copy that belongs to one asset and the copy every asset shares.
The Cadence
Six touches with timings, the law of the silent prospect, and the three hard stops. The chases have to be worth reading even if nobody ever replies, or they fail the same way the first message did.
The Reply Engine
The routing layer. Four verdicts, the pain gate and its three laws, and why fitting the buyer profile is never permission to pitch. A description of a stack is not a wound, and a polite deflection is not a yes.
The Counter That Tells The Truth
The part I would have cut if I were selling you something. My reporting overstated booked calls by seven times for months. What broke, what I rebuilt, and what to measure instead of volume.
Everything you get
One email. The whole kit.
1
The Setup (8 parts, PDF)
2
The 20 stages, grouped, with what each group is actually for
3
The column map: what a human writes, and what the machine has to compute
4
The three beat opening DM and the three branch qualifier, with the shape spelled out
5
The six touch cadence with timings, plus the three stop rules
6
The pain gate: two states, three laws, and the self disqualification test
7
The build order, so you ship the two parts that matter and skip the rest for now
8
A free 30-minute Revenue Strategy Session, if you want it mapped onto your own pipeline with me
Who’s behind this
Josh Stylianou
Founder, Styfinity · Revenue Partner
Josh is the operator behind £152M+ in delivered profit across 100+ B2B businesses: logistics, accountancy, construction, professional services, consulting, software. Tesco, Lidl and Evri before that, running operations and growth at scale. This repo is the same plumbing his paid engagements run on, pulled out, stripped of the client-specific bits, and given away.
In their own words
“Josh is an absolute killer.”
Adam Treboutat
Founder & CEO, TNT Growth
$277k to $500k a month in 12 months, revenue and profit both up 80%
“The speed they operate at, the accuracy of the information, and the depth of knowledge they provide is just second to none.”
Stéphane West
Managing Director, GoDemand
“The advice, guidance and ongoing communication Josh gives me is next to none.”
Laura Paget
Founder, Novature Solutions
From an idea to an operating business
“We grew our company significantly larger because of your insights.”
Sohail Jooma
Co-Founder, BowMerge
Yours free
Stop Running Your Pipeline Out Of A Notifications Tab
A free 8-part build. The 20 stages every lead moves through, the follow up cadence and the rules that stop it, and the one screen that tells you who to message today with the script already written. Nothing sends on its own.
Free. Open source. No card. Unsubscribe with one click.
Limited monthly capacity. I run every session myself, one to one.
Questions, answered
Is this actually free, or is it the front end of a pitch?
It's free and it's yours. MIT licence: clone it, keep it, change it, hand it to whoever runs your admin. I built it for the businesses I partner with, and giving it away is how I show my work. Some readers book a call later. Most just get a working stack. Both are fine with me.
I've been burned by programmes that promised clients. How is this different?
There's no programme, no cohort and no promise of a number. Anyone promising you a number of clients is selling something else. This is working code you can read line by line before you run it: 32 hooks, real API clients, and a doctor script that shows you exactly what's connected. Nothing here asks you to take my word for anything.
We're not developers. Will we actually get it running?
If you can copy and paste, yes. There's no build step and no third-party dependencies: clone it, add keys for the tools you already use, and run the doctor script to see what's ready. Start with the 3 or 4 hooks in your starter pack and ignore the rest. It runs on Windows, Mac and Linux.
Styfinity: Revenue Partner for founders and the people who run growth for them.