Google review
“Strategy and implementation in the same person. In just a few hours, we refined the high-level positioning for my business AND got practical with tools I could implement the same day. Leads started flowing within weeks.”
For founders and growth leaders who get replies and still end the month with a thin pipeline
Turn The Replies You Already Get Into Booked Calls
A free 6-part playbook. The 12 messages that run from someone raising their hand to a call in the diary, the 4 prompts that draft them in your voice, and the gate that stops the whole thing pitching people who were never buying. Nothing sends on its own.
Free PDF guide
The Reply Engine
Everything that happens after they put their hand up. 12 reply scripts, 4 prompts, and the gate that stops you booking people who were never buying.
Styfinity
Free. Open source. No card. Unsubscribe with one click.
Limited monthly capacity. I run every session myself, one to one.
5.0 on Google£152M+in delivered profit across 100+ B2B businesses5.0on Google, every review a named business owner
£152M+ in delivered profit across 100+ B2B businesses
Brands worked with, including Tesco, Lidl, Evri, TNT Growth, Dialectica, AlphaInsights, PeopleRe, The Event Supplier Network, AssistFlow, Hudson Financial Solutions, Novature Solutions, GoDemand, BrightRiver, Cope, JL Dennis.
£152M+
in delivered profit across 100+ B2B businesses
5.0
on Google, every review a named business owner
30 min
the free session that finds what's actually broken
5.0 on Google
What clients say
Google review
“Learned so much, content wise and mindset wise. Josh didn’t just show me what to do, he rewired how I think about sales and marketing. The shift in approach changed everything about how we attract clients.”
Google review
“Helped me realise the full potential of my company. I was struggling to gain traction. Josh mapped out exactly where the revenue was hiding and built the systems to go get it.”
Google review
“Didn’t just give me a plan and disappear. I didn’t have a strong offer and leads were patchy. Josh helped me build an offer people actually want and set up a simple system to get leads coming in. It changed everything.”
Google review
“Just as invested in our success as we were. The guidance and time invested went far beyond what we paid. 3x profitability within a month, we’re now on a path we’re proud of.”
Google review
“I see a completely different future for the business now. Josh helped me shape a clear, compelling offer, take it to market, and set me up with leads. Without his support, I wouldn’t have won the client I did.”
A look inside
Inside The Reply Engine
The 12 scripts, word for word, from the public reply through to the booking. Every one has the note underneath explaining why it is written that way, so the next message you write yourself is right too (Part 2).
The four line booking message that replaced a fifteen line one. Explaining your system in text turns a hot 'I need to see this' into a lukewarm 'I get it, I'll take a look' (Script 12).
The pain gate: three states, five laws, and the one that cost us a call slot. A polite 'happy to chat, though it would only be a learning exercise' is not a yes, and a language model will book it anyway unless you stop it (Part 4).
Why 'outbound is all manual' is a description and not a wound, and the one question that turns it into a diagnosis (Part 4).
The banned opener list. Quick q, curious one, out of interest, just wondering. Strip these and your messages stop reading like software (Part 3).
The follow up that gives instead of asking, and reopens threads everyone else has written off (Script 9).
What’s inside
Tools you keep. Not tips you forget.
The Half Nobody Builds
Every outreach guide ever written stops at send, one message before the money. The send half fails on volume. The reply half fails on latency and judgement, and that is where the calls actually come from.
The 12 Reply Scripts
Public reply, connect note, opening DM and its variation, both follow ups, three branch replies for whatever they answer, the value bomb, the peer open, the chase, and the book. Templates you fill in, with the reasoning underneath each one.
The 4 Prompts
The register block that makes it sound like you typed it, the classifier that reads the thread, the writer that drafts the reply, and the separate nudge writer for silent threads. Real prompts, ready to paste.
The Pain Gate
The part that took longest to learn. An automated setter with no gate will book calls with people who were never buying, because an honest no looks exactly like an objection. Three states, five laws, and how to tell an objection from a close.
The 4 Week Build
Week 1 run it by hand. Week 2 make the sheet compute. Week 3 add the classifier. Week 4 add the writer and keep the human. Each week works on its own if you stop there.
What This Will Not Do
It does not press send, it does not scrape, and it does not create demand. Ours has misrouted at least eight distinct ways, each one now a specific line in the prompts. Budget for finding your own eight.
Everything you get
One email. The whole kit.
1
The Reply Engine (6 parts, PDF)
2
All 12 reply scripts, word for word, with the reasoning under each
3
The 4 prompts, copy and paste, including the register block that does most of the work
4
The pain gate: 3 states, 5 laws, and the objection versus close test
5
The 4 week build plan, one thing per week
6
A free 30-minute Revenue Strategy Session, if you want it mapped onto your own pipeline with me
Who’s behind this
Josh Stylianou
Founder, Styfinity · Revenue Partner
Josh is the operator behind £152M+ in delivered profit across 100+ B2B businesses: logistics, accountancy, construction, professional services, consulting, software. Tesco, Lidl and Evri before that, running operations and growth at scale. This repo is the same plumbing his paid engagements run on, pulled out, stripped of the client-specific bits, and given away.
In their own words
“Josh is an absolute killer.”
Adam Treboutat
Founder & CEO, TNT Growth
$277k to $500k a month in 12 months, revenue and profit both up 80%
“The speed they operate at, the accuracy of the information, and the depth of knowledge they provide is just second to none.”
Stéphane West
Managing Director, GoDemand
“The advice, guidance and ongoing communication Josh gives me is next to none.”
Laura Paget
Founder, Novature Solutions
From an idea to an operating business
“We grew our company significantly larger because of your insights.”
Sohail Jooma
Co-Founder, BowMerge
Yours free
Turn The Replies You Already Get Into Booked Calls
A free 6-part playbook. The 12 messages that run from someone raising their hand to a call in the diary, the 4 prompts that draft them in your voice, and the gate that stops the whole thing pitching people who were never buying. Nothing sends on its own.
Free. Open source. No card. Unsubscribe with one click.
Limited monthly capacity. I run every session myself, one to one.
Questions, answered
Is this actually free, or is it the front end of a pitch?
It's free and it's yours. MIT licence: clone it, keep it, change it, hand it to whoever runs your admin. I built it for the businesses I partner with, and giving it away is how I show my work. Some readers book a call later. Most just get a working stack. Both are fine with me.
I've been burned by programmes that promised clients. How is this different?
There's no programme, no cohort and no promise of a number. Anyone promising you a number of clients is selling something else. This is working code you can read line by line before you run it: 32 hooks, real API clients, and a doctor script that shows you exactly what's connected. Nothing here asks you to take my word for anything.
We're not developers. Will we actually get it running?
If you can copy and paste, yes. There's no build step and no third-party dependencies: clone it, add keys for the tools you already use, and run the doctor script to see what's ready. Start with the 3 or 4 hooks in your starter pack and ignore the rest. It runs on Windows, Mac and Linux.
Styfinity: Revenue Partner for founders and the people who run growth for them.