Styfinity
For solo consultants, coaches and GTM operators still re-explaining their ICP to a chatbot

The 20 B2B Outbound Skills That Write Your Emails, DMs And Call Scripts In Your Voice, Not AI Slop

A free Claude Code plugin and the guide that installs it in 5 minutes. Build your buyer brief once, and every message the skills write is already grounded in who you sell to and why they buy. MIT licensed. Yours to keep, fork and run.

Free PDF guide

20 B2B Outbound Skills

The installable Claude Code plugin that runs your whole outbound workflow from one brief

Styfinity

Free. Open source. No card. Unsubscribe with one click.

Limited monthly capacity. I run every session myself, one to one.

5.0 on Google£152M+in delivered profit across 100+ B2B businesses5.0on Google, every review a named business owner

5.0 on Google

What clients say

Google review
Strategy and implementation in the same person. In just a few hours, we refined the high-level positioning for my business AND got practical with tools I could implement the same day. Leads started flowing within weeks.
Veronique Vallieres

Veronique Vallieres

Founder, Consulting

Google review
Learned so much, content wise and mindset wise. Josh didn’t just show me what to do, he rewired how I think about sales and marketing. The shift in approach changed everything about how we attract clients.
Richard Wood

Richard Wood

Founder, Creative Agency

Google review
Helped me realise the full potential of my company. I was struggling to gain traction. Josh mapped out exactly where the revenue was hiding and built the systems to go get it.
Laura Paget

Laura Paget

Director, Novature Solutions

Google review
Didn’t just give me a plan and disappear. I didn’t have a strong offer and leads were patchy. Josh helped me build an offer people actually want and set up a simple system to get leads coming in. It changed everything.
Leslie Coelho

Leslie Coelho

Founder, Luminustra · Software Agency

Google review
Just as invested in our success as we were. The guidance and time invested went far beyond what we paid. 3x profitability within a month, we’re now on a path we’re proud of.
Leslie Dennis

Leslie Dennis

Business Owner, Construction

Google review
I see a completely different future for the business now. Josh helped me shape a clear, compelling offer, take it to market, and set me up with leads. Without his support, I wouldn’t have won the client I did.
Jonathan Dennis

Jonathan Dennis

Managing Partner, Accountancy Firm

A look inside

Inside 20 B2B Outbound Skills

The one command that builds your whole buyer brief in a single pass, and the hook that loads it into every session so you never re-explain your ICP again.

The first-touch skill that refuses to write an email that could have gone to anyone else: the self-check that kills generic outreach at the source (skill 9).

Touches 2 to 5, where the replies actually live: four follow-ups, each a new angle, with 'just following up' banned outright (skill 10).

The three benchmark numbers that tell you exactly which touch in your sequence is leaking: 40% open, 3% reply, 1% meeting (skill 18).

What’s inside

Tools you keep. Not tips you forget.

The One-Pass Brief Builder (skills 1-8)

Eight skills that capture your ICP, personas, offer, competitors and top five pains in one file. Run /styfinity:onboard once and it builds the lot, then a hook loads it into every session automatically.

The Writing Stack (skills 9-13)

Signal-led emails under 75 words, LinkedIn messages under the character limits, full call scripts and objection handlers. Every one compiled from your brief, in your voice, self-checked against generic.

The Reply Desk (skills 14-16)

Every reply classified into one of twelve types with the next move drafted, a qualifier that keeps tyre-kickers off your calendar, and a one-page brief before every call.

The Diagnostics (skills 17-20)

The pipeline analyser flags every at-risk deal and names the root cause. The reply-rate analyser finds the broken touch and rewrites it. A virtual Head of Growth coordinates the lot into one plan.

Everything you get

One email. The whole kit.

1

The full plugin: 20 B2B outbound skills for Claude Code, MIT licensed, yours to fork and keep

2

The 5-minute install, two ways: straight from the marketplace, or clone the repo and look under the hood first

3

The /styfinity:onboard command that builds your whole buyer brief in one pass

4

The SessionStart hook that loads your brief into every session, automatically

5

A free 30-minute Revenue Strategy Session, if you want the whole engine mapped onto your business

Josh Stylianou

Who’s behind this

Josh Stylianou

Founder, Styfinity · Revenue Partner

Josh is the operator behind £152M+ in delivered profit across 100+ B2B businesses: logistics, accountancy, construction, professional services, consulting, software. Tesco, Lidl and Evri before that, running operations and growth at scale. This repo is the same plumbing his paid engagements run on, pulled out, stripped of the client-specific bits, and given away.

In their own words

Josh is an absolute killer.

Adam Treboutat

Founder & CEO, TNT Growth

$277k to $500k a month in 12 months, revenue and profit both up 80%

The speed they operate at, the accuracy of the information, and the depth of knowledge they provide is just second to none.

Stéphane West

Managing Director, GoDemand

The advice, guidance and ongoing communication Josh gives me is next to none.

Laura Paget

Founder, Novature Solutions

From an idea to an operating business

Yours free

The 20 B2B Outbound Skills That Write Your Emails, DMs And Call Scripts In Your Voice, Not AI Slop

A free Claude Code plugin and the guide that installs it in 5 minutes. Build your buyer brief once, and every message the skills write is already grounded in who you sell to and why they buy. MIT licensed. Yours to keep, fork and run.

Free. Open source. No card. Unsubscribe with one click.

Limited monthly capacity. I run every session myself, one to one.

Questions, answered

Is this actually free, or is it the front end of a pitch?

It's free and it's yours. MIT licence: clone it, keep it, change it, hand it to whoever runs your admin. I built it for the businesses I partner with, and giving it away is how I show my work. Some readers book a call later. Most just get a working stack. Both are fine with me.

I've been burned by programmes that promised clients. How is this different?

There's no programme, no cohort and no promise of a number. Anyone promising you a number of clients is selling something else. This is working code you can read line by line before you run it: 32 hooks, real API clients, and a doctor script that shows you exactly what's connected. Nothing here asks you to take my word for anything.

I'm a consultant, not a developer. Will I actually get it running?

If you can copy and paste, yes. There's no build step and no third-party dependencies: clone it, add keys for the tools you already use, and run the doctor script to see what's ready. Start with the 3 or 4 hooks in your starter pack and ignore the rest. It runs on Windows, Mac and Linux.

Styfinity: the Revenue Partner that builds revenue engines for founder-led B2B businesses.

Where should we send your plugin guide?

Drop your details and the guide lands in your inbox in about five minutes.

Free. Open source. No card. Unsubscribe with one click.

In just a few hours, we refined the high-level positioning for my business AND got practical with tools I could implement the same day. Leads started flowing within weeks.
Veronique V., Founder, consulting practice