“Strategy and implementation in the same person. In just a few hours, we refined the high-level positioning for my business AND got practical with tools I could implement the same day. Leads started flowing within weeks.”

The 20 B2B Outbound Skills That Write Your Emails, DMs And Call Scripts In Your Voice, Not AI Slop
A free Claude Code plugin and the guide that installs it in 5 minutes. Build your buyer brief once, and every message the skills write is already grounded in who you sell to and why they buy. MIT licensed. Yours to keep, fork and run.
Free PDF guide
20 B2B Outbound Skills
The installable Claude Code plugin that runs your whole outbound workflow from one brief
Styfinity
Free. Open source. No card. Unsubscribe with one click.
Limited monthly capacity. I run every session myself, one to one.
- Free and open source: MIT licence, yours forever
- 32 hooks, 12 integrations, 18 prompts, verified working
- Built by the operator behind £152M+ in delivered profit across 100+ B2B businesses
- 5.0 on Google
5.0 on Google
What clients say
“Learned so much, content wise and mindset wise. Josh didn’t just show me what to do, he rewired how I think about sales and marketing. The shift in approach changed everything about how we attract clients.”
“Helped me realise the full potential of my company. I was struggling to gain traction. Josh mapped out exactly where the revenue was hiding and built the systems to go get it.”
“Didn’t just give me a plan and disappear. I didn’t have a strong offer and leads were patchy. Josh helped me build an offer people actually want and set up a simple system to get leads coming in. It changed everything.”
“Just as invested in our success as we were. The guidance and time invested went far beyond what we paid. 3x profitability within a month, we’re now on a path we’re proud of.”
“I see a completely different future for the business now. Josh helped me shape a clear, compelling offer, take it to market, and set me up with leads. Without his support, I wouldn’t have won the client I did.”
Inside 20 B2B Outbound Skills
The one command that builds your whole buyer brief in a single pass, and the hook that loads it into every session so you never re-explain your ICP again.
The first-touch skill that refuses to write an email that could have gone to anyone else: the self-check that kills generic outreach at the source (skill 9).
Touches 2 to 5, where the replies actually live: four follow-ups, each a new angle, with 'just following up' banned outright (skill 10).
The three benchmark numbers that tell you exactly which touch in your sequence is leaking: 40% open, 3% reply, 1% meeting (skill 18).
Tools you keep. Not tips you forget.
The One-Pass Brief Builder (skills 1-8)
Eight skills that capture your ICP, personas, offer, competitors and top five pains in one file. Run /styfinity:onboard once and it builds the lot, then a hook loads it into every session automatically.
The Writing Stack (skills 9-13)
Signal-led emails under 75 words, LinkedIn messages under the character limits, full call scripts and objection handlers. Every one compiled from your brief, in your voice, self-checked against generic.
The Reply Desk (skills 14-16)
Every reply classified into one of twelve types with the next move drafted, a qualifier that keeps tyre-kickers off your calendar, and a one-page brief before every call.
The Diagnostics (skills 17-20)
The pipeline analyser flags every at-risk deal and names the root cause. The reply-rate analyser finds the broken touch and rewrites it. A virtual Head of Growth coordinates the lot into one plan.
One email. The whole kit.
The full plugin: 20 B2B outbound skills for Claude Code, MIT licensed, yours to fork and keep
The 5-minute install, two ways: straight from the marketplace, or clone the repo and look under the hood first
The /styfinity:onboard command that builds your whole buyer brief in one pass
The SessionStart hook that loads your brief into every session, automatically
A free 30-minute Revenue Strategy Session, if you want the whole engine mapped onto your business

Who’s behind this
Josh Stylianou
Founder, Styfinity · Revenue Partner
Josh is the operator behind £152M+ in delivered profit across 100+ B2B businesses: logistics, accountancy, construction, professional services, consulting, software. Tesco, Lidl and Evri before that, running operations and growth at scale. This repo is the same plumbing his paid engagements run on, pulled out, stripped of the client-specific bits, and given away.
In their own words
“Josh is an absolute killer.”
Adam Treboutat
Founder & CEO, TNT Growth
$277k to $500k a month in 12 months, revenue and profit both up 80%
“The speed they operate at, the accuracy of the information, and the depth of knowledge they provide is just second to none.”
Stéphane West
Managing Director, GoDemand
“The advice, guidance and ongoing communication Josh gives me is next to none.”
Laura Paget
Founder, Novature Solutions
From an idea to an operating business
The 20 B2B Outbound Skills That Write Your Emails, DMs And Call Scripts In Your Voice, Not AI Slop
A free Claude Code plugin and the guide that installs it in 5 minutes. Build your buyer brief once, and every message the skills write is already grounded in who you sell to and why they buy. MIT licensed. Yours to keep, fork and run.
Free. Open source. No card. Unsubscribe with one click.
Limited monthly capacity. I run every session myself, one to one.
Questions, answered
Is this actually free, or is it the front end of a pitch?
It's free and it's yours. MIT licence: clone it, keep it, change it, hand it to whoever runs your admin. I built it for the businesses I partner with, and giving it away is how I show my work. Some readers book a call later. Most just get a working stack. Both are fine with me.
I've been burned by programmes that promised clients. How is this different?
There's no programme, no cohort and no promise of a number. Anyone promising you a number of clients is selling something else. This is working code you can read line by line before you run it: 32 hooks, real API clients, and a doctor script that shows you exactly what's connected. Nothing here asks you to take my word for anything.
I'm a consultant, not a developer. Will I actually get it running?
If you can copy and paste, yes. There's no build step and no third-party dependencies: clone it, add keys for the tools you already use, and run the doctor script to see what's ready. Start with the 3 or 4 hooks in your starter pack and ignore the rest. It runs on Windows, Mac and Linux.
Styfinity: the Revenue Partner that builds revenue engines for founder-led B2B businesses.