Google review
“Strategy and implementation in the same person. In just a few hours, we refined the high-level positioning for my business AND got practical with tools I could implement the same day. Leads started flowing within weeks.”
For founders and growth leaders who need ads and do not have a production budget
Build The Whole Ad Yourself, In An Afternoon
A free runbook. Four stages, four hard gates, and every prompt in full, so one brief goes in and a finished, branded, platform-ready ad comes out in about three to four hours. The render engine is Higgsfield's, not mine. What is in here is the production line that runs through it.
Free PDF guide
The Ad Studio
The runbook for building a finished, branded, platform-ready ad with no camera, no crew and no shoot day
Styfinity
Free. Open source. No card. Unsubscribe with one click.
Limited monthly capacity. I run every session myself, one to one.
5.0 on Google£152M+in delivered profit across 100+ B2B businesses5.0on Google, every review a named business owner
£152M+ in delivered profit across 100+ B2B businesses
Brands worked with, including Tesco, Lidl, Evri, TNT Growth, Dialectica, AlphaInsights, PeopleRe, The Event Supplier Network, AssistFlow, Hudson Financial Solutions, Novature Solutions, GoDemand, BrightRiver, Cope, JL Dennis.
£152M+
in delivered profit across 100+ B2B businesses
5.0
on Google, every review a named business owner
30 min
the free session that finds what's actually broken
5.0 on Google
What clients say
Google review
“Learned so much, content wise and mindset wise. Josh didn’t just show me what to do, he rewired how I think about sales and marketing. The shift in approach changed everything about how we attract clients.”
Google review
“Helped me realise the full potential of my company. I was struggling to gain traction. Josh mapped out exactly where the revenue was hiding and built the systems to go get it.”
Google review
“Didn’t just give me a plan and disappear. I didn’t have a strong offer and leads were patchy. Josh helped me build an offer people actually want and set up a simple system to get leads coming in. It changed everything.”
Google review
“Just as invested in our success as we were. The guidance and time invested went far beyond what we paid. 3x profitability within a month, we’re now on a path we’re proud of.”
Google review
“I see a completely different future for the business now. Josh helped me shape a clear, compelling offer, take it to market, and set me up with leads. Without his support, I wouldn’t have won the client I did.”
A look inside
Inside The Ad Studio
The one-edit fix that stops your character turning into a different person halfway through the ad. It is the single reason home-made AI ads look broken, it takes about thirty seconds, and almost nobody does it (Stage 2).
The four-batch rule. Why you generate each shot exactly four times and then stop, and how to keep a build inside 8 to 16 video generations instead of spending your whole budget on the opening shot and finishing on fumes.
The match-cut mechanic that makes the join between your two clips invisible. It is one setting, most people never find it, and without it you are cutting between two strangers and no amount of editing rescues it.
The rule that saves you from the worst mistake in the medium: never let the generator anywhere near your logo or your tagline. A misspelled brand name in a client deliverable is how the relationship ends.
Why writing a prompt in millimetres gets ignored and degrees get obeyed, plus the section almost everyone leaves off that the model actually follows hardest.
The honest bit about tracking. My own tracker reported a headline number roughly seven times higher than reality for a while, because nobody questions a flattering number. What to check before you let one steer your next brief.
What’s inside
Tools you keep. Not tips you forget.
Stage 1: Brief And Argument
The six things you settle before a single frame gets generated, the one-argument test that turns a sentence into a storyboard, and the prompt contract that stops you getting back something beautiful and empty. Costs nothing, decides everything.
Stage 2: Direction And Shot Writing
Why you build four still images before you touch video, the character sheet and the single-face lock, and both 15-second shot prompts in full with every section explained. This is the longest part of the guide because it is the part that decides whether the ad works.
Stage 3: Production
The only stage that costs money, and every rule in it exists to stop you spending video credits on a problem you should have solved with a still. The four-batch rule, the pick-the-winner checklist, and what to do when all four come back wrong.
Stage 4: Brand And Distribution
The join, the sound, the end card, and how to get every aspect ratio out of one shoot instead of tripling your spend. Finishes on the 9-point QA checklist you run before anything reaches a client.
The Honest Part
What this will not do. It does not press publish, it does not invent your proof, it will not one-shot anything, and the render engine is not mine. Those limits are the reason the output survives a client review.
Everything you get
One email. The whole kit.
1
The Ad Studio runbook (4 stages, 6 parts, PDF)
2
Every prompt in full: character sheet, the single-face lock edit, product, locations, and both 15-second shot prompts
3
The four hard gates, so you know exactly when to stop and when to carry on
4
The 15-section shot prompt map, explaining what each section controls and the convention that matters
5
The pick-the-winner rules and the 9-point QA checklist you run before a client sees anything
6
A free 30-minute Revenue Strategy Session, if you want this mapped onto your product and your buyer with me
Who’s behind this
Josh Stylianou
Founder, Styfinity · Revenue Partner
Josh is the operator behind £152M+ in delivered profit across 100+ B2B businesses: logistics, accountancy, construction, professional services, consulting, software. Tesco, Lidl and Evri before that, running operations and growth at scale. This repo is the same plumbing his paid engagements run on, pulled out, stripped of the client-specific bits, and given away.
In their own words
“Josh is an absolute killer.”
Adam Treboutat
Founder & CEO, TNT Growth
$277k to $500k a month in 12 months, revenue and profit both up 80%
“The speed they operate at, the accuracy of the information, and the depth of knowledge they provide is just second to none.”
Stéphane West
Managing Director, GoDemand
“The advice, guidance and ongoing communication Josh gives me is next to none.”
Laura Paget
Founder, Novature Solutions
From an idea to an operating business
“We grew our company significantly larger because of your insights.”
Sohail Jooma
Co-Founder, BowMerge
Yours free
Build The Whole Ad Yourself, In An Afternoon
A free runbook. Four stages, four hard gates, and every prompt in full, so one brief goes in and a finished, branded, platform-ready ad comes out in about three to four hours. The render engine is Higgsfield's, not mine. What is in here is the production line that runs through it.
Free. Open source. No card. Unsubscribe with one click.
Limited monthly capacity. I run every session myself, one to one.
Questions, answered
Is this actually free, or is it the front end of a pitch?
It's free and it's yours. MIT licence: clone it, keep it, change it, hand it to whoever runs your admin. I built it for the businesses I partner with, and giving it away is how I show my work. Some readers book a call later. Most just get a working stack. Both are fine with me.
I've been burned by programmes that promised clients. How is this different?
There's no programme, no cohort and no promise of a number. Anyone promising you a number of clients is selling something else. This is working code you can read line by line before you run it: 32 hooks, real API clients, and a doctor script that shows you exactly what's connected. Nothing here asks you to take my word for anything.
We're not developers. Will we actually get it running?
If you can copy and paste, yes. There's no build step and no third-party dependencies: clone it, add keys for the tools you already use, and run the doctor script to see what's ready. Start with the 3 or 4 hooks in your starter pack and ignore the rest. It runs on Windows, Mac and Linux.
Styfinity: Revenue Partner for founders and the people who run growth for them.